Best Practice from eology – one of the best SEO Agency in Germany
Structure of the Agency
"At eology, we have relatively flat hierarchies with currently three levels of hierarchy; the management at the first level of company management and at the second level four department heads of the respective specialist department (with their specialists at the third level) as well as marketing and sales, which report directly to the management." In this way, decision-making paths remain short and agile so that employees can react flexibly to customers and the market environment. Soon, however, another level is to be added due to growth, so that responsibility and leadership can be distributed even better in the respective specialist departments.
In addition, we have been introducing OKR as a management framework at our company for a few months now to achieve the goal of leading with less management attention and moving more through self-organizing teams toward more self-determination and autonomy at the employee level.
Axel Scheuering from eology
Principles for the organization
The focus on results is paramount. The eology employees work very autonomously and on their own responsibility. Despite monthly targets, employees can decide when to do what, as long as the deadlines are met.
We're doing very well with this model because we're fortunate that a great many employees are highly committed, can and want to work independently, and thus don't need a supervisor every day to dictate and control every manual movement.
Axel Scheuering from eology
Project planning
"Due to our business model, we usually work with our customers with retainer contracts; i.e. with constant hourly contingents every month. Compared to more project business-oriented business models, this naturally makes our project planning easier, as we don't have to reschedule every month for most projects. In most cases, it is clear who is in charge of the respective customer, what needs to be done and how many hours need to be worked." In addition, project assignments (e.g., website audits or setup activities) of new customers are added to this during onboarding. Therefore, every month all projects and key data are entered into a project plan with hourly quotas and employees.
Meetings
"There are numerous and diverse meetings every day at our agency. Meetings with existing customers to discuss matters, meetings to initiate contracts and develop concepts with interested parties, team meetings to exchange technical information, meetings to update the status of customer projects, 1:1 meetings between managers and employees, and so on. As an agency, we live the people business; therefore, it is essential for us to remain in constant exchange."
eology is a search marketing specialist service provider with subject matter experts in one area or another. The fields have long been so specialized that an SEO consultant has to be so deep in SEO and keep up to date professionally all the time, so they can't possibly be as deep in Google Ads.
Axel Scheuering from eology
Continuing education
"We invest a lot of money and time in further training. For example, by creating the time framework for professional exchange within the teams, enabling conference visits, organizing in-house seminars and training courses, and even a continuing education program in which eology pays part or even all of the costs of the personal continuing education proposed by the employee."
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