Consulting Google Ads for PizzaBag® - manufacturer of Premium Delivery Bags
In addition to directly Creating and Optimising Paid Marketing, we also support Clients with our Consulting Services to help them achieve even better Results.
01. About the Company
Overview of our
Client
Since 1990, the German Company PizzaBag® has been producing High-Quality and very well insulating Pizza Transport Bags, as the Delivery Bags otherwise offered were not of the desired Quality.
PizzaBag® from CE Produkte GmbH
HeadquartersGerwinghook 16
48683 Ahaus, Germany
IndustryFood Packaging
For even better Sales Results, the Managing Directors Emilio van Boxmeer & Christian Gerwing came to us in 2020, so we have been with them from then on as part of our Google Ads Coaching.
With our Support, they have since been able to record, among other things, over 38% more Conversions and a 68% higher Conversion Value with 22% less Cost per Conversion.
Book your free Consultation now02. Problem
Challenges to be solved
Because PizzaBag® are among the first to produce High Quality Delivery Bags in Germany, the Product and the Company have huge Potential. However, the article is still relatively unknown, so they would like to have more Reach via Google Ads to primarily target Delivery Services and Restaurants.
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There was already an Account Set Up for Google Ads, but it didn't perform very well because it contained a few errors and the Google Shopping Feed wasn't set up correctly. As a Result, PizzaBag® was paying money for Ads, but they were not being served to the Leads.
Furthermore, there was a Desire to set up a new Search Strategy for even more Sales. Here, too, we were asked to advise.
03. Solution
Solution Strategies
In order to be able to start Coaching the owners of PizzaBag®, we first examined the Account and the Feeds for errors and Optimisation Options.
Moreover, we gave our Clients new Options for barely existing Search Volume, so that they can target Users for this with the help of Google.
Book a free ConsultationWe also assisted with the Placement of PizzaBag® Campaigns in Switzerland and Austria and carried out research Campaigns for this.
We also helped with individual questions about Google Ads related to Campaigns and Strategies; for example, creating and customising Campaigns in other countries outside of Germany (Netherlands, UK, Spain, Italy and France) as well as Ads in the corresponding Languages.
In addition, the operators still had questions about the Shop System, which we were happy to answer, and solved difficulties regarding Article Numbers, the Installation of Plug-ins and Backend Damage with Shopware.
To overcome the Challenge with the faulty Google Shopping Feed, we took a closer look at the Merchingcenter, then re-installed the Feeds from scratch and re-linked the Account. With the resulting new data, the Ad Placement functioned regularly and reliably again.
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04. Results
Results thanks to
our Consulting
Through our Advice, Tips, Tricks and Solutions, PizzaBag® was able to realise very strong Results with Google Ads.
Result by numbers
+56%
Increase in ROAS
Over 38%
more Conversions
68%
higher Turnover
22%
less Cost per Conversion
05. Our Client about the Results
Testimonial
Thanks to the Google Ads Consulting of Monkeys Digital, we have been able to achieve much better Results in our Account and know an incredible amount more about successfully Setting and Adjusting Google Ads. Thank you so much for that!
Christian GerwingManaging Director of PizzaBag®
