Challenge

There was neither a German-language website nor was the customer journey or advertisements in German. There was also a need for optimisation when setting up the English advertisements.

The Brexit also presented us with a challenge: it was not yet possible to send goods to customers in a timely manner. This was remedied with an own warehouse in Germany, because from here short delivery times could be guaranteed again.

The number of new customers through the campaigns was relatively low. In addition, the ads did not perform as well, so there was still a lot of room for improvement in terms of conversion rate.

Strategy

In view of gaining a presence on the German market, they first needed a website translated into German as well as an appealing, German-language customer journey. Building on this, we turned our attention to Google Ads campaigns, which also needed to be adapted to German users, as well as Facebook Ads. There were also optimisation options when setting up the English ads/ad copies, which is why our experts took care of this carefully.

Because the British company reasonably relied on different landing pages for their different products in addition to the website, we also adapted these to German.