Over 211% YoY Revenue Growth with Google Ads for Lill's

Our Paid Ad Experts help Stores and
Manufacturers of Pet Supplies to become even more
visible with their Products and to grow healthily!

Dog in Towel


The German sustainable Online Shop Lill's with Dog Accessories, such as Bathrobes, Collars, Leashes, Food and much more, turned to us to target the right Audience with Paid-Advertising Campaigns and grow even more. Our Google Ads perform excellently and have a strong ROAS between 10 and 12.


Since there is a lot of Competition in the Pet Supplies Segment and the Shop was still relatively small with little Reach, it remained far below its Sales Potential.

Due to the low Level of Awareness, potential Customers neither knew about the Shop nor about the innovative and sustainable Solutions with which they could save a lot of Time and Effort through their Dog and at the same time make a Difference for the Sake of the Environment.

Furthermore, with over 40 Brands on Offer in the Shop, the challenge was to set up the right Targeting and Account Structure.


Given the Challenges we faced, our Strategy was to focus exclusively on the Dog Bathrobe for the Time being. This is because this Product is considered to be very specific to the Target Group, stands out as a USP - i.e. a unique selling Proposition for the Online Store - and also offers a good Margin, which gives us Room to scale and also means more Profit for the Company.

We also invested a lot of Time in testing different Campaigns to see which would ultimately be the most profitable.

The basic Google Ads measures consisted of first Consulting on the Feed Creation Process, then implementing and optimising the Feed before we created the Ads and improved and properly set up the corresponding Campaigns.

In Addition, Adjustments to the Tracking followed on the one hand for Remarketing and on the other hand, both the Structure and the previous Strategy were unified so that both were better in Line with the Company Site.


We achieved a remarkable Turnover with our Google Ad Campaigns. They achieved outstanding Year-over-Year Results in 2020/2021, making our Client very happy:

Result by numbers


Revenue Growth Year-over-Year


more Conversions & new Customers Year-on-Year


less Cost to acquire a new Customer

The Monkeys Digital are true Google Ads Experts and help me with great Success to promote and sell my sustainable Products for Dogs. A pleasant working Relationship is very important to me, and I feel very well looked after with them.

Lena Klein

Founder of Lill’s

for Watching

If you too would like to finally realise great Results with your Shop, book your free Initial Consultation now, and we will be happy to advise you.

Arrange a free Initial Appointment now


or here