How we have developed a useful mobile application with which people can order quality food.
In Hungary, a large proportion of workers do not prepare their own food. They get it at a local cafeteria or go to a restaurant nearby to eat. Most order online. Hungarian people are cost-sensitive if they can save money on food, for example. Whether it is healthy or not is not considered very important by many, although there is a growing trend placing value on a healthy lifestyle. Hungarians have become not only more cost-conscious but also, in some cases, more aware of their health in recent years.
There is a gap in the market, as some people no longer have the time to stand in queues or wait out in a restaurant until they are served. To save time and money, more and more Hungarians in general are shopping online (our own research found that this is the case for about 20%).
On the other hand, restaurants have both peak business hours, when they are practically overrun, and hours when they have almost nothing to do. PickNGo steps in by providing work to restaurants during off-peak hours and offering a cheap meal to the hungry. With the help of this combination, we achieve a symbiosis with our app so that both sides benefit: Customers save time and restaurants have less loss, as they can generate revenue and get work for their service staff even during off-peak hours.
We combine physical service with a digital solution with our PickNGo app. In doing so, we follow the constant trend of replacing administrative tasks with automated operations.
The main idea of our client was to create an application that helps people find quality takeaway food quickly and easily.
The design also displays the user's current location as well as the location of the restaurants. Each featured restaurant offers a specific type of food that changes with each day of the week. The design also displays the user's current location as well as the location of the restaurants. Each featured restaurant offers a specific type of food that changes with each day of the week.
It has a minimalist user interface and intuitive micro-interactions at the same time, allowing users to achieve their goals faster.
To bring the vision of our solution to life, we launched a research phase to find out which audience will use this application more often. This allowed us to quantify our target audience, their habits, buying behavior and tastes.
Where are you based during your work in
On average how many times do you order food?
Do you follow a particular dietary pattern?
- Gluten free
- Lactose free
How much are you willing to pay for a meal on a day to day basis?
What kind of benefit(s) do you value the most when solving your everyday lunch?
Do you ever go for take-away food?
Why do you prefer the above?
- 25 Time efficiency
- 28 Price
- 18 Quality
- 18 Variety of choice
- 5 I have special dietary needs
- 8 I usually follow my coworkers, we eat together
- 3 I don’t have any other options available
Hello, I am a persona named Márton Kovács - 29 years old. I work for a multinational company in Budapest. Work is important for me and I want to make something out of my life. I don't have much time for a good lunch, because my lunch break is relatively short. I don't care what kind of food I eat as long as the taste and quality are good and yes, the price matters too!