The Client

Mühle-Glashütte is the only watch manufacturer in Glashütte that is still owned by a family whose roots are from Glashütte. Mühle family has worked in the Glashütte watchmaking industry for over 700 years. Five of its generations took part in growing and strengthening the company.

Anchored in its Saxon heritage, the Glashütte-based family business Mühle-Glashütte can reflect on a long tradition. The successful combination of traditional craftsmanship and modern technology has always been at the heart of Mühle's philosophy. As their products have evolved, so has their website, which we were honoured to develop, keeping up with the times while maintaining their commitment to quality and tradition.

The Challenge

Mühle-Glashütte is a watchmaking company with a long tradition, dating back to 1869. The company's timepieces are characterized by their precision and elegant design. In recent years, Mühle-Glashütte has faced increased competition arising in the online sphere. The company decided to overhaul its website design to stay relevant in a digital world and look appealing to younger generations of customers.

The Result

The new site reflects the tradition and quality of Mühle-Glashütte watches while also showcasing the contemporary designs that have made them a leading player in the modern watchmaking industry. Visitors to the site can explore the history of the Mühle family and the Glashütte region and learn about the process of crafting a Mühle watch. With its blend of tradition and innovation, the new Mühle-Glashütte website is a must-see for anyone interested in watchmaking.